You can just put your product there and you can become Amazon and ship it.

Oh, absolutely.

And think about this.

One of the things that happened back, like I said, in the 1990s, is you had a lot of younger ladies sitting on Santa's lap and taking pictures, right? Ken, this is a PG show.

I know, but also a lot of these younger ladies brought their dogs, who also sat on Santa's lap, and they took the pictures.

Well, think about this for a second.

Instagram, what is it, Facebook, Pinterest, Twitter, oh my gosh, that person who takes a picture with Santa at your location is going to post it on all those things and send it to all their family and friends.

Right, and that's good, especially now because, you know, what do they call us, the baby boomers?