Mm-hmm

... with convenience, consistency, you know, not going out to the store and getting 11 items and having to reverse engineer it, but being able to do it just as easily as you grab the spirits bottle.

And at first, I really couldn't answer that.

But when it came to how do you evolve into broad market cocktails and drinking, that became a really interesting proposition to us, my wife and I, as far as what would it be like to be able to get one of the best drinks you've ever had, but quickly?

Totally

... we weren't waiting to drink.

Like it wasn't like we were saying, "Hey, I gotta have a certain income [laughs] in order to rationalize buying a nice bottle of wine." It was after, you know, we're onto it.

Um, nowadays people 21 to 30 are kinda putting compartments together of, hey, I gotta reach this goal, this goal, this goal.

What convinced you that it wasn't temporary, that you were gonna stay down there?

Definitely her.

That, that, that's the one word answer.

Yeah.

I wa- I had never been so sure of anything in my entire life.

Like, you know, the, it was, "Hey, I, I am exactly where I need to be." I had never been there before.

You know, it's like throwing a dart at a map.

Tell me about some of those hurdles, the moments where you did wanna just give up, and, and what it, what it took to actually get over the hurdle to keep going