But how then do they, you know, maybe even put the brakes on that a bit so that they don't have 47 projects on the go and nothing gets finished? [laughs]

Yes.

Yes.

No, I, I know that feeling.

So [laughs] just look- One, one way to think about it is, um, just to make that kind of switch, if you like, from let's...

If you assume from kind of in the example that I gave from Mandarin to English and back to Mandarin.

Both equally valid.

Do you think there's a danger, though, of offloading your creativity to AI?

Mm-hmm.

The problem with – and the other reason I like box mode was people would say, well, let's think outside the box.

But no one knew how to do it.

And secondly, the moment you start thinking about the box, you actually – you get contained by the box.

Because you visually start picturing a box.

Exactly right.

You can't help it.

What's a starting point for them?

Let's talk about, you know, switch thinking, the thinking that can be changed in that, you know, brief, you know, moment between stimulus and response.

Yeah, I really like that analysis.

What I've tried to do with switch thinking is I've given the idea of switch thinking a two-minute framework.

And in a sense, that's kind of what I was trying to do was to capture this idea that you can make a change, for example, or in my language, switch, but you only have to do it for two minutes.

And it's a really interesting idea because what people, you know, even the most resistant people have changed, you know, and you're kind of almost in their minds.

You can almost see that it's ticking away.

And you say, look, it's only for two minutes.

I wish I was, but I'm