So it's, How do you help someone who perhaps has that belief that, like, I'm not really that creative, come up with a campaign concept that feels like theirs, you know, that really is not like everyone else's but feels true and authentic to them?

Such a good question.

I'd say I don't really attract anyone who doesn't think they're creative because I'm like creative as in all of my messaging.

But I do have people in my life who don't think they're creative.

And it really frustrates me because I think everyone is creative.

Like my mom, for instance, is a CPA and she's always like.

I'm not creative.

What does a campaign need to have to make your list to catch your eye? And are there any recent favorites that you've had that like really stand out as a really good campaign?

And I feel like you've started incorporating more and more mindset work into your product as well, right?

Totally.

I think m- mindset and, like, strategy slash, like, I guess execution kind of go hand-in-hand, right? Because if you don't believe you can do it, or if you have, like, some blocks around, you know, the version of yourself that is able to get the results you want, then you're just not gonna follow through, and you're not gonna get it.

And the reason I started incorporating it so much is because I saw it in my students.

I would see these students have, like, brilliant ideas, amazing offers, but then just self-sabotage along the way, and be like, "Wait, what's going on? Like, why aren't you following through? Why aren't you, like, doing the thing that you said that the, that you were gonna do?" And it always came down to this, like, lack of self-belief, or, like, this kind of shadow that they have around showing up for their brand and selling.

So that's when I was like, "Ooh." Uh, well, and then the opposite.

Like, there were people in the program that, like, killed it, and were just, like, launching and selling out, and they had, like, this amazing energy and mindset.

So if our friend here kind of resonates with what you said, like, what would you tell them? What, what's like a, a bit of advice or a pep talk or encouragement, like, whatever comes to mind.

What are some other ways to make a launch feel a little more fun?

Oh, yeah, I always approach it with the spirit of like, okay, I'm going to learn, I'm going to experiment, I'm going to see what happens.

I think it helps that I'm kind of like, I'm teaching other people how to launch.

So I like to test different things and see what works, especially if there's like a new thing, you know, You're in the online space.

I feel like every six months, there's like a new thing that everyone's doing that's like, oh, this is really working.

Like maybe it's, I feel like right now it's trial reels or it's like yapping to camera.

Like there's just certain trends that come and go.

Yeah.