What's going into your mind at, at that time and really now whenever you, you see someone post about something like that?

So the, the main...

What, what starts going through my mind with a lot of these stuff that's happened in the conversation around AI is there's a lot of people that wanna buy, especially as it pertains to phone answering, right? And it's very expensive, right? I've had, I've had my own clients try it out.

I've talked to other business owners that are messing around with various phone-related AI stuff and having different degrees of success depending on the, the circumstances.

But to get one set up for you that's supposed to be in an industry that is relatively standardized, aside from maybe some mild customizations, uh, it's, does, the result is basically like you're paying, I think $5,000 to $10,000 to get one set up, and then you end up with this pretty sizable amount that would be...

I would say it's competitively priced to, like, your traditional virtual receptionist services, right? But it's really not delivering you anything better and, and it's, I, I guess it's like, it's just not worth it in my mind considering how much easier it is to do this yourself, right? And when I say, I used Retell as the example at the time because it's the one that I have the most familiarity with, and I would say has the lower, it's a lower technical barrier if you wanted to do it yourself.

They also have services that you could pay for to get assistance with implementation that are pretty decent, but it's nothing, like the level of effort that's required for everything, if you were to say everything in my firm, right? I wanna, I wanna build this, this virtual receptionist.

I know my initial reaction when you said that is like, "No, no way." But, like, why do you say that?