But I'm sure you still see a lot of people from out of state who want to come in and experience this fall color tour, Kelly.

Oh, absolutely.

You know, there's no doubt Michigan has the best fall color in the US, I would say even better than New England.

And that's why people are traveling to our two-peninsula state in the fall because there's those u- the unique color that we have and the beauty of the 3,000-mile coastline we have throughout the state.

There's nothing more beautiful than being along the lake and seeing the fall color.

But also, the cider mills.

We're the second largest producer of apples in the US.

What else do you wanna tell us about fall, though? Let's not get ahead of ourselves and, and worry about winter, but, uh, s- again, so much to do here in our state, Kelly.

It's a true era, as Taylor Swift might say, isn't it?

It sure is.

As you mentioned, 20 years ago, Pure Michigan welcomed the world to come share in our sense of wonder and our incredible Two Peninsula estate.

And today, it's one of the most recognized tourism brands and continues to win major awards.

Last year, it was added to the Fast Company Brands That Matter list, which is incredible.

We don't work day in and day out to get awards.

We work to inspire visitation and visitor spending to the state.

And so the word pure comes to mind and that can be used in lots of different ways.

It's a true era, as Taylor Swift might say, isn't it?

It sure is.

As you mentioned, 20 years ago, Pure Michigan welcomed the world to come share in our sense of wonder and our incredible Two Peninsula estate.

And today, it's one of the most recognized tourism brands and continues to win major awards.

Last year, it was added to the Fast Company Brands That Matter list, which is incredible.

We don't work day in and day out to get awards.

We work to inspire visitation and visitor spending to the state.

And so the word pure comes to mind and that can be used in lots of different ways.