Mm-hmm.

And so as part of our agent experience, we build those escalation rules in, and we allow the brand to make that choice.

I think that if you train up your agent and it knows, again, s- number one, it needs to know who you are.

Who, who is your business? What do you care about? Who do you build for? Um, what is your brand colors? What's your voice? Is it clever? Um, is it, is it like, I don't know, like California? Like, whatever it is, like, the, the agent needs to act on behalf and represent your brand in the most real way.

So number one, like, know your business.

Number two, know your customer.

And I think most of the frustration comes from agents that actually just don't know who you are.

Mm