
Kelly Esten
2
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Sep 17, 2026
Never Heard of Toast? How a Restaurant Tech Giant Dominates Global Dining | Next to Lead
8:27
8:33
8:39
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14:47

Ruth UmoHOST
What does combining those roles allow you to see that perhaps a traditional org chart might miss?

Kelly EstenGUEST
You know, maybe if I can take a step back, I grew up really on the marketing side of the business.

Kelly EstenGUEST
And I took a step out of marketing for a few years to help kickstart our enterprise business.

Kelly EstenGUEST
So we've always had mid-market customers, multi-unit customers on toast since before I joined nine years ago.

Kelly EstenGUEST
But as we came out of COVID and we went public, we decided to put explicit investment into growing our enterprise business.
6 MINS LATER

Ruth UmoHOST
In restaurants where margins are thin, labor is expensive and human intensive, what do you think AI will create the most leverage without diminishing the hospitality experience and certainly the human experience that is still needed?
Built For Busy—How Toast Is Building for the Modern Restaurant
1:57
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Kelly EstenGUEST
And really our goal was to say, who are we as Toast? And how do we communicate how we want to show up for restaurants, for them as a community? And we established three pillars of our brand.

Kelly EstenGUEST
One of them is community, which is probably no surprise to anyone who spends time with you or with the Toast brand, which is all about how restaurateurs are pillars of their community.

Kelly EstenGUEST
and make sure that we all can have these incredible institutions in our communities that make them what they are.
8 MINS LATER
