But so what is Pearl? I mean, how long has this business existed and how big is it and what does it do? What are the

financials like? Sure.

So here's where Pearl is.

Pearl is an agentic AI wedding and planning ecosystem.

And it plans her wedding within minutes, Kelly.

If you think about this business and this industry, it's highly fragmented, it's dying for modernization.

And brides have had to use spreadsheets and tools and platforms.

So I'd just like to hear more about how that came to pass and what your hopes are for it.

[laughs]

... that can be that.

And she loves the hot gossip.

She relishes it.

She gets, like, literally giddy about, "Tell us more," or, you know, "How are you doing this?" And so I, I agree with Daniel completely.

She seems to be the smartest, most capable, least fearful, most confident person in the room at all times, even when things are, are going awry.

And she's also, like, Yvette, you know, she kinda swats away hands, but Scarlett is, like, absolutely not.

Second gentleman, I think.

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Uh, Wild Birds Unlimited, bringing people and nature together.

Which one? Give me a recommendation.

Well, you can do the Nature's Way leaf mold compost if you wanted to just add the richness back in there and level it back out.

Or you can do a quality topsoil, like a composted topsoil from Landscapers Pride.

Sherry and I created the Dirty Dirt Level It.

So there is... different soils that you could put back in there yeah but you do it little by little

that

which yep yep okay so for this time of year um well, just on citrus in general, I would just use more of a contact kill on it because you want to eat your fruit.

Normally when you're dealing with scales, you use more of a systemic, but not on your citrus.

So then what would you say are like best expectations for a new PTA as they start practicing in one of their very first roles?

Great.

I think that highly depends on one, what their last clinical rotation was.

Is it something that they're very familiar with off the bat? Like, let's say they ended off their last clinical rotation in a hospital and then their first job is also in a hospital.

It's fresh.

They're in that mindset already.

They're familiar.

So what would you say are like some of the best qualities that make students stand out during clinical rotations? And then what are some of the biggest mistakes that you've seen or that you've had experience with? And then how can you maybe avoid them? Thank you.

So my question is, what's the best way to care for those young trees and get them to where they're healthy and strong and on the way to being a

nice, mature tree.

Sure.

I'm hoping it's not a cherry tree because you'll never get cherries.

But fruit trees in general, it's all about how you're going to water them and fertilize them throughout the year.

And being more in the middle of the lawn area, I'm also concerned that you used a lawn food that has the weed killer in it because that is not good for your trees as well.

So hopefully just also just watering that tree by hand as needed the first year will make a huge difference.

Embellish on what's going on here.

But my tree that was producing a lot had the same thing.

Yes.

So the crumbly leaf thing, that is a very common problem throughout Texas now.

It is called leaf miners.

It is a moth lays her egg in the leaf on the newest growth, and the little caterpillar chews its way through the leaf, and it curls and distorts it with its little tunnels that it creates.

It does not harm plants.

your lemon tree or any citrus tree for that matter um except for at the time of flowering and fruit set because it can cause damage that way and that could be why your lemon is not producing for you uh the treatments for that are going to be organic and uh chemicals like your uh Bt, spinosad, things that are very caterpillar specific to take care of those issues.

And any local store suggestions on the west side of Houston? So

tell us where this was.

This was in what you would describe as sort of the projects in the middle of Houston.

And then after my parents were married, we still were, I wouldn't say we were in the middle between poor and middle class, but we had a strong sort of faith.

That was the one thing that sort of...

I persevered in my childhood.

It sort of grew up with a strong work ethic and then that faith behind me.

And I looked at the world around me through those eyes.

So this is in addition to high school?

You know, it's been a

pretty mild weather for spring, late winter, spring, temperature wise.

Yeah.

It's actually been very pleasant.

Yeah.

It's been mornings I've

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You know, we fill the bags, but you make the magic happen.

there listening are like, oh, that sounds like my yard.

Yeah.

Well, that's true.

But they don't do it for a living.

But it was kind of fun to observe and see what would happen because I just like to do weird things in my yard.

And I let it turn into the prairie and then had to dig out some weird like Johnson grass and strange... tall grasses like literally had to shovel them out because mowing was not gonna i don't even know how big the tractor would have had to be and then uh got it started mowing it more regularly Had plants on my patio, so I would water those.

And so around the edge of my whole patio, there was still St. Augustine.

No,

How has going from what you do with sports to teaching and training, like coaching people at a high level in football and sports to teaching and training people in real estate, what are some of the comparisons that you see as far as excellence there versus excellence here?

Yeah, a lot, actually.

I think, in fact, I'll just tell you right now, one of our prerequisites to something, I can't say 100%, that'd probably be a lie, but one of our prerequisites to joining our team is we ask the question, did you play a team sport in high school or even junior high, for that matter, right? They can play a team sport because then you understand the value that a team can bring if it's a good value and everyone's rowing the boat in the same direction.

So that's one of the things that we ask.

And if someone says, yep, then they get it right.

They get it right away.

Then it's easy to make a sports analogy to them about that kind of stuff.

I think everybody tends to struggle with the same things in those chunkings.

[laughs]

When I got here, number one search engine was Google.

Two years later, the number one search eng- search engine was Amazon.

A year and a half later, the number one search engine was TikTok.

Now it's AI search.

And for, and i- you know, and for, for experts like you and the people that are listening, they can feel this in their bones, I'm sure, because you have to reset and optimize while you're coming off of the last search engine optimization.

[laughs] And not to mention, you know, PMax and all the other things that Google Ad- Like, it's, it's, it's, it's a battlefield out there for marketers, for sure.

You know, a- as a leader in the last year, you know, what have you felt like have been some of the, the changes you've made that have really, you know, helped company culture? Or, you know, are there things that you feel like are still, um, something you gotta work on?

Tell us about some of the things that you're piloting right now at David's Bridal and kind of give us an update.

It's been a wild ride, Anne, that's for sure.

So as of April 1st of last year, not April Fool's Day, I was made CEO April Fool's Day, but I came back to work on the 2nd and I was still CEO.

So that's great.

That was not a joke.

But we launched our new strategy called Aisle to Algorithm, which is really, we're basically the everything bagel of weddings.

It's an AI and asset light approach to retail media and planning for the wedding industry.

How does tech come into play now in the consumer experience at David's Bridal? And how do you think about kind of merging the online experience or discovery experience and what's happening in the stores when that yes moment happens?

Today, as the top boss, do you hire people who don't have college degrees?

Yes, I hire for attitude, not aptitude.

I mean, that's where I start.

And I'm going to share with you a story.

When I was running Kmart, working for Eddie Lambert, I needed to hire somebody to reignite, reinvent, and reengage our entire digital strategy.

Okay.

And it was a complex job because multiple brands, marketplaces, loyalty.

I