So how do we, like, really – or how is FAIR or how do we as chefs – On the other side of the food card, educate our customers on this sort of important new development.

Well, what you're bringing up is not unique to the culinary world.

And in fact, the latest data actually showed that almost 75% of physicians who were asked about alpha-gal knew very little about it.

So that in and of itself makes it, for FAIR, a mission of ours to really get that education out.

Because again, this is a food allergy that can be prevented with tick bite precautions.

So this is something that really needs to get out to the general public.

And sometimes that message is slow.

What's that happy medium in your eyes as a mom, as someone who's not a chef by trade?