K
Kel J
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Oct 19, 2026
Grab vs Uber | How a Southeast Asian Startup Beat a Global Giant
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18:10speaker_1NARRATOR
But Grab pushed ahead of its competition, and it was down to one thing, trust.
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18:16Kel JGUEST
So back here is where we train our drivers on safety driving, on how to use the app, on customer service.
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18:29Kel JGUEST
When we first started operations in Singapore, the driver's centre at that time literally consisted of a table, like a desk.
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18:41Kel JGUEST
Today, we have this space and we are able to onboard and serve up to 1,000 drivers every day.
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18:58speaker_1NARRATOR
Recruit drivers one pitch at a time.
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19:01Kel JGUEST
you have to remember at that time, no one has heard about Grab, right? We did not exist five years ago.
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19:09Kel JGUEST
And so, one of the first things we had to do was to get our primary customers, in this case, the driver partners, to try us.
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19:18Kel JGUEST
So then we think, you know, where do they hang out, right? So there's two main areas.