How is the industry changing, and why do you think there is this kind of delay between what we're doing now and what people hear about, which is from 20 or 30 years ago?

20 years ago when they discovered the shell, when they really discovered that the shell plays in Ohio, Pennsylvania, and West Virginia have been there for millions of years.

But the trouble is drilling a mile to two miles deep and putting a straight hole in the ground wasn't very economical.

With the invention of that horizontal drilling, now they can drill a mile deep and go out in that right hand direction for a mile.

Then take another hole straight down in that same hole and go another direction.

So they can fan out a lot of different directions.

And now they have access to a lot more natural gas that would have taken thousands of holes in the ground.

I'd love to hear that story.