Customer service is so important.

Yeah.

So let me start with that.

The focus on customer service.

It is really hard to compete in the market on I am the best lawyer because how the hell does anybody ever know? Right.

And so I don't compete on that.

I compete on you're going to have the best client service experience with my firm than you have not only with any law firm, but with any business that you come into contact with.

So

And to that end, we have Keith Roman.

I talk to my law students about this need to have a balance in our presentation.

I say, I'm going to teach you not to be lawyers, not to act like lawyers.

I'm going to teach you to act like a human being.

And if you're a lawyer who acts like a human being, that's a frigging superpower because people, it throws people off.

They're not expecting that.

They're scared.

Don't worry about what's in it for you and trust the process.