So what is, um, what would be the primary way that you are using AI in your business? Uh, are you using it for operations within your products or deployments to review and manage analytics or for something else entirely?

W- So we use it in two forms.

One, we use it internally.

If you're looking at my staff, the, the entire Axis community, um, no matter where you are in the world, if you work for Axis, we have our own in-house, um, AI, um, basically bot that we utilize.

We call it PRISMA, and that is our own to be able to, you know, whether it's making presentations or, um, just doing research on certain or verticals or industries, we utilize that and we encourage our team to utilize that to become more effective and efficient.

Um, but then on the other side of that, what we're selling, AI is included in most of our cameras.

Anything with an ARPEC 9 in it, chip in it now, which is a lot of our newer cameras, um, or technology in general, have analytics built on board.

Uh, what's the most interesting application of AI that you've recently seen or heard of?