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Keith Davison

Keith Davison

Co-Founder & CEO of cloud security startup Plerion; previously co-founded Cloud Conformity, acquired by Trend Micro in 2019 for ~$100M.

Sep 17, 2026

22:49
So what lessons did you take away from those that you brought to your successful first venture?
22:54
Yeah, good question.
22:56
I'll go back a little bit to just a little bit about each one of those and the rough timeline.
23:00
So I've... tried to start seven companies in total.
23:05
And obviously, as you've rightly researched, the first five were a dismal failure for a variety of different reasons.
23:11
Stars really need to align in order to get these businesses off the ground.
23:16
So I think probably the biggest takeaway for me on those five was, maybe even the timing in my life might've not been perfect.

6 MINS LATER

28:59
you go out to market or did people come?

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