You know, I'm just wondering, how do you deal with people who are, like, way in the future and people who are still slow? Do you see AI as a way to help bring them together?

Yeah.

No, I mean, absolutely.

I think one of the things that I find to be most important moving into this space is, like, an underlying... training and education of how these tools work and what they're for which are going to be you know very obvious to the people that are more leaned into it but it kind of provides or starts giving people that aha moment for people that may be slower to adopt or maybe not understand entirely of what the benefits of using these tools are and i mean i've seen that firsthand because as you know we've shifted our model into this more agentic operation um not everybody was hired to be in a technology role or to be a growth engineer or something like that they were hired to be a special uh specialized person within their field so it takes a little bit of guiding them along that path to understand the why it's important and don't don't worry so much about like the day-to-day the mundane stuff the busy work like this is this is kind of the path to get you to being more effective in your role and also just to make you shine more and i know that's kind of a cheesy way of explaining it but When you've got really good people, it's like you need to block and tackle and get rid of all that other stuff that's in their way of being good at what they're doing and effective in their role.

And yeah, it takes a little bit of training and education to get them to see clearly the same way someone that's fully leaned into technology or an early adopter of technology to see it the same way.

So I don't think there is a meeting of paths there.

How do you bring AI-guided strategy and human collaboration in together?

I do think it's made conversations more meaningful.