But what is that? What do shoppers expect when they're queuing up? What do they expect? What kind of experience do you think they really want?

I think, well, I know part of our ethos or one of our mantras is the notion that satisfaction of a guest really is the experience minus the perception.

And those are two very, very critical details, right? The operations teams, they love to measure things and they love to dig into reality, right? And then the customer experience teams are really focused on perception, which is a little harder to measure.

You know, it's that balance between art and science.

So what do customers want? They want a fair line or queue, right? They want it to be efficient.

They want it to be equitable, meaning somebody who came maybe later isn't being served before me, right? They want to know that they're moving forward.

One of the principles of waiting that we often reference is, you know, an occupied wait is just feels shorter than an unoccupied weight.

What about automated checkout? What's the story? Sko, self-checkout? Self-checkout, yeah.