So when did you start to feel like, OK, I'm kind of on my way?

Yeah.

It started maybe in that first management position that I had, as I mentioned earlier, with Target, where I learned that it wasn't just about me.

It was about surrounding yourself with the right people that were even better than I was, and that I could really learn from them.

I learned just as much for the people who worked for me as the people that I worked for.

I love having a really diverse team that has a different thought process than I do, and I think that's how I really learned and grown and have gotten even stronger stronger and better as a leader myself.

So I think I was pretty fortunate that I figured that out early in my career.

But when you were sort of on your way up, who was your sort of person that you looked up to or really believed in you? Yeah.

Uh, tell us the story behind that and, and, and what did you think the company needed that it didn't have?

Yeah.

You k- you know, I, I will say early on in my career, I figured out it's always best to surround yourself with talent that in some ways is even better than you.

That's how I've gotten to be where I am today.

It's not always the people that I've worked for, it's the people that have worked either for me or with me that made me into the leader that I am today.

And having a front row seat to see Ulta for, it was almost 10 and a half years before I stepped into the CEO role.

You know, what got us to where we were for the first 35 years of our company, I knew wasn't gonna be the same skill sets we needed for the next generation of growth, and I had the advantage of kind of having a front row seat to that.

What's the one thing you've done as a leader to, to make sure that they don't take your customers? I mean, how do you, how do you insulate your business against somebody like them?

When you hear from customers and consumers in o- all of these markets, what do they want that's different than your beauty consumers here in the US?

What's so interesting is the role of social media has really changed in how the world has come much closer together than we've ever been before.

And when, for example, I'm in the Middle East, um, they are beauty gurus there.

They love beauty.

They've got time to spend on beauty.

Um, they're experts in this space.

They love all the trends that they're seeing in the United States.

How do you stand out in this really crowded market?