So it is important that you put a lot of thought into what those engagements are, whether they're on the trade show floor or part of that activation or whatever that event is that you're building, the sidecar piece, right? But I think oftentimes those wrapper events and the sidecar events tend to not be as pitchy right if you certainly if you do it right whether it's a dinner or it's some sort of a speed dating thing or like kayla you've got some really great experience um over the past decade and a half things that you've done are there some particular um examples that really kind of stand out that you might want to kind of shine a light on

yeah absolutely well You know, I'm a big fan of trade shows, love having a good trade show booth.

But to your point, sometimes you don't have the budget to have a booth or maybe based on your ICP, it just doesn't make sense to invest that much because you don't need to build your marketable database.

You don't need a thousand leads, but you do need to meet all your clients that are there at that show during that week.

So wrapper events are such a strong tactic in a wrapper event.

It's got many different names, ancillary event, add on event.

But basically, it's a hosted event that you own that happens during the week of and at the city of that trade show location.

Anything else that you want to kind of add to that specific analogy or kind of, we know that that's a critical pain point for a lot of companies is getting sales and marketing on the same page.