What has that been like for you? Since you're the head of marketing and communications, you've probably been one of the people driving the bus.

Well, you know, when I first joined, there was a lot of challenges.

There was a lot of challenges from a marketing standpoint, but the good news is that we were doing all the work.

It's just that no one knew about it.

Oh.

So...

But that that's good for marketing.

So it's like a cat cafe, but instead of going in to drink a cup of coffee, you come in and say, could I have that cat, please?