How do you feel about those three?

I love all three of those.

So I started the company in June of 2023, and I joined a group called Dreamers and Doers in August of 2023, which is for female founders.

Truly life-changing.

I have a great group of girlfriends.

Most of them are teachers.

So when I would go to them and say, I have this business issue, they'd all be like, we know you're going to be great.

in.

Katrina, you're known for turning big picture strategy into concrete mechanisms a team can run with on Monday morning, not just a strategy deck that collects dust, but How do you actually make that translation and where do most leaders fail at turning their vision into something their team genuinely owns and executes?

I think that as leaders, we tend to think that we shouldn't tell our team about anything until it's finalized.

So it needs to be the prettiest deck and it needs to all be well thought out.

When in reality, change management requires people to be, to feel involved.

It requires you to kind of open the door to their suggestions.

It requires you to think about how and where they fit.

No team wants a leader who's going to come to them and say, I solved all your problems and here's this new system that we bought.

What separates a goal setting process that actually drives behavior from one that becomes theater? And how do you keep execution from stalling across teams?