What was that like? What were you trying to solve? What were you trying to achieve?

Great question.

You know, I've always had a passion for human potential.

and development.

And early on in my 20s, out of personal reasons, I coached and was coached a little bit and fell in love with it.

It was one of those, got my first taste of transformation and wanted to have more, invested my weekends coaching and being coached Of course, there was a lot of funds to involve, but I got so many insights out of it.

It was my passion.

So once you identify... those systems that the teams aren't using that's costing them money, then what? What are you doing to help them make that change?