But I'm like, am I really trying to, Like, does this make sense for the program or am I just trying to be like so unique that I'm like climbing too high of a mountain? You know what I mean? Like, does that make sense? Like, how can we find a name that that we feel convicted in without being like, great, someone else is going to come out with this in like two months, you know?

I think it comes down to the context.

I mean, if you have Pitch Perfect, somebody else has Pitch Please, you know, everything like that, the context is what's going to make it different.

And again, I mean, broken record, the conviction.

If you feel so good about it that no one can question it and everyone can think, oh no, that was definitely Chelsea's first.

Like even if you weren't first, the way that you carry the name and the way that you present yourself, because again, it's an identity thing.

It's not just a check.

Actually, I would love to end this conversation with a final question for you is like, what do you think are maybe like one to three of the most important things to consider when naming something?

will tell you from experience, nobody wants to pay for a brand strategy session.

Yeah, because we're just like inundated with them.

And it's like, well, what is it? Tell me what we're doing.

Like there's nothing to grasp onto to even be more curious about.

So the same is true when you're thinking about like naming your freebie and you use like guide, checklist, worksheet.

All of those things are really just labels.

They're not names.

What kind of difference is there?