Where would you start if we only had an hour for you to help me as much as possible? Where would you take the conversation? What would you talk to me about?

So yeah, I think that question is so, so important.

You know, profit tends to get really overcomplicated and also looked at as a bit of a dirty word, right? And that people don't want to look at it because they think it's a bit scary or that all of a sudden they're going to realize that this business is failing.

Now, what I tell my students and the people that I work with is that that number is always there.

So it's like not stepping on the scales because you don't want to know what number, wait, you are, right? You are that way anyway, right? That number exists somewhere anyway.

And actually that number is just information.

And when we have information and we have metrics, we're able to do something about it, right? Whereas if we're not looking at it, we don't know what we might need to change.

right.