... "Well, it's because you didn't do your sales and marketing." So I learned that envy was not necessarily warranted.

Yeah.

It's an interesting thing.

I think there's, like, this badge of honor in the industry that like, "Oh, I'm by referral only." And I'm like, "Well, that's a really crummy pipeline you're building," right? Like, because when referrals are in, they're in, and when they're out, they're out.

And unlike a tide even, they're not consistent.

And so, yeah, it's great to have referrals, but that is not a sales and marketing destination.

That's just an add-on.

Okay.