Like what's hard about it? What's something people wouldn't expect to know? Well,

I mean, every little piece is just, you have to think about, well, we go to so many vendors and there's so many options.

But at the end of the day, I think we've really nailed down our customer.

I think that's what is the hardest thing.

You have to, you can't please everybody.

And we tried to do that for so long.

And it's just like, It's just like, in general, you can't please everybody.

I mean, it