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Kati Spaniak

Kati Spaniak

Top-producing real estate broker (Terra Lux Homes / eXp Realty) in Chicagoland and Northeast Florida, and creator of the "Sell Your Home" YouTube channel / Truth in Real Estate.

Sep 30, 2026

24:43
How could you really support people in understanding that when they are working with a real estate agent, that the real estate agent is bringing more than just a market comp to the table and that they should really leverage who they are trusting and then trust what that person is saying when selling a house.
25:05
Yeah, so I will tell you that there are some agents that aren't good at this.
25:10
Our industry is very low barrier to entry.
25:13
And so I am very passionate about making sure that I'm giving consumers the right information to partner up with the right agent, the best agent, because...
25:24
If you have the wrong agent, they may give you the wrong information.
25:27
So first of all, the most important thing is to make sure that your agent is experienced.
25:33
But if you have an experienced agent and you know that they are, then you really need to understand that we are making our money on every transaction that we've done.

7 MINS LATER

32:45
But my question is, what is it preparing you to become or who is it you're preparing to become? So if I asked you, what is your life been preparing you for? What would your answer to that be?
2:47
Tell us, what were you doing right to get it to springboard so quickly?
2:53
So I have a background.
2:54
I had a design firm, graphic design and marketing firm.
2:56
And I say that marketing is kind of like my...
2:59
One of the best things that I do really make a very strong, that's one of my best unique abilities is marketing.
3:10
And so I really did, when I started out, focused a lot on open houses.
3:15
And I would focus my business, any type of advertising I did, I picked a target market.

22 MINS LATER

25:36
Are you dealing with a lot of reload?
53:42
assume in areas where you've already referred and have agents already hot to try it, you can get it out there quick.
53:48
Yeah, so we individually ask every agent on every single referral.
53:52
So if you get an email from me or if you've gotten an email from me, that's because we actually found you based upon the zip code that came in.
53:59
And so then we have a very intensive conversation.
54:03
database and a very extreme CRM system that we basically had to build ourselves because there was nothing off the shelf that could do this.
54:12
And so we have a very significant process with emails.
54:17
And then we have, like I said, a full-time person who's following up with texts and phone calls.

10 MINS LATER

64:21
Are you going to pay my refund? Yeah.

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