
Kati Spaniak
Top-producing real estate broker (Terra Lux Homes / eXp Realty) in Chicagoland and Northeast Florida, and creator of the "Sell Your Home" YouTube channel / Truth in Real Estate.
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Sep 30, 2026
#205: How to Move Through Change with Ease | Kati Spaniak
24:43
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25:27
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32:45

Rudi RiekstinsHOST
How could you really support people in understanding that when they are working with a real estate agent, that the real estate agent is bringing more than just a market comp to the table and that they should really leverage who they are trusting and then trust what that person is saying when selling a house.

Kati SpaniakGUEST
And so I am very passionate about making sure that I'm giving consumers the right information to partner up with the right agent, the best agent, because...

Kati SpaniakGUEST
So first of all, the most important thing is to make sure that your agent is experienced.

Kati SpaniakGUEST
But if you have an experienced agent and you know that they are, then you really need to understand that we are making our money on every transaction that we've done.
7 MINS LATER

Rudi RiekstinsHOST
But my question is, what is it preparing you to become or who is it you're preparing to become? So if I asked you, what is your life been preparing you for? What would your answer to that be?
Dominating a Niche: How Graphic Design and Hyperlocal Marketing Drive $50M Production
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Kati SpaniakGUEST
One of the best things that I do really make a very strong, that's one of my best unique abilities is marketing.

Kati SpaniakGUEST
And I would focus my business, any type of advertising I did, I picked a target market.
22 MINS LATER
Truth in Real Estate: Protect the Seller, TruthCertified Agents, and Her $2B Referral Network Ep 341 Kati Spaniak
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53:42Tracy HayesHOST
assume in areas where you've already referred and have agents already hot to try it, you can get it out there quick.

Kati SpaniakGUEST
So if you get an email from me or if you've gotten an email from me, that's because we actually found you based upon the zip code that came in.

Kati SpaniakGUEST
database and a very extreme CRM system that we basically had to build ourselves because there was nothing off the shelf that could do this.

Kati SpaniakGUEST
And then we have, like I said, a full-time person who's following up with texts and phone calls.
10 MINS LATER