What is that?

Yeah.

So this kind of I started a little bit talking about the story, but it was after the acquisitions and all of the functions had really been centralized.

Right.

And through that centralization, we had then created silos.

And what Moneyball was about was going back to what were you trying to do? because you know with those five acquisitions all of the products started to to come into the mix and you're trying to sell everything um and the leader in this case said you know what we need to break this down into smaller components you know let's look at each product let's look at each project and let's make sure we can look at this from end to end And that was the money ball.

So where does it start? It starts with the idea.

How do you rebuild that trust before or actually as part of maybe a vision exercise or getting that vision across?

And so, you know, for you as someone who leads that kind of change, what do you do when you encounter maybe even most of an organization that doesn't have that?

It's really I coach people to stop and think about putting yourself in their shoes.

Right.

And thinking about, OK, change is coming.

Right.

And getting people comfortable.

I mean, as like you, I've gone through a ton of digital transformations over my career and it has to happen.

So maybe talk about the book and the three E's and kind of what your, your approach and your idea was for that.

Welcome aboard to another episode of the Leadership and Success Podcast with Coach BZ.

Hi, I'm Cathy Eastwood, founder of E Equals Y. I truly believe we can all accomplish anything we set our mind to.

Each of us has the answers and the capabilities within ourselves, but, uh, most often we allow our fear to control us or limit us.

My personal mission in life is to inspire and enable others to bring their ideas and desires to reality.

That is what leadership is all about.

My first official leadership training came from my volleyball coach.

The first lesson was I could either be a spectator or a participant.

Yes.

So for our listeners, especially who are in the leadership position or maybe they're entrepreneurs or founders, what exactly is this code? How does it work in the real world?

Sure.

So the E3 leadership code is a simple, repeatable system for leaders.

Think about a three-linked stool is how I like people to visualize it.

Express plus engage plus execute are the legs of the stool, and it's all powered by the emotional qualities, which is that seat of that bench or the table.

And to express is about creating clarity, helping your team understand what are you doing? Why are you doing it? Why does it matter? What's going to look different? And by having that end goal, then everyone has that clarity, can align to what you're trying to do and how you're going to do it.

So once you have that vision and that purpose, the next piece is to engage your people.

But how do you help them to, you know, come back once again to themselves? It's