Yeah.

It's, it's a constant that we're always having to learn something new, and I have a love-hate relationship with that.

So [laughs] it's, you know, it's a great thing to be challenged.

Sometimes it hits in a period where you're like, "No, not another thing," you know, right now.

I think one thing I've noticed that's been a big shift, especially for those of us who started years and years ago, is that originally it was your blog that that was the business.

That was the core of everything.

And so social was a spoke off of that.

Mm-hmm.