So what's your advice then? How do we get rid of that reputation?

Always ask.

The label probably does say 10 years, but think long term and maybe not always think of a quick solution.

Think long term.

Price can sometimes be a good indicator as well, because something that's really slow growing takes a long time to produce.

They tend to be a bit more expensive.

So if something seems very reasonable, it's probably going to grow quite quickly.

well.