What first got you interested in the medical field?

Oh, well, way back when.

So I worked in the pharmaceutical industry actually for 25 years.

I started in sales, worked in marketing, worked my way into clinical trials and went into medical writing.

So I spent most of my time, probably 15 years writing and doing research for pharmaceuticals.

Most of my time was spent in oncology.

I worked primarily in colon and breast cancer research, spent some time in pancreatic and glioblastoma, but that was sort of my world.

So when it comes to then hydration, so people were more hydrated, but then I guess, what is the downstream consequences of that? Like how would people feel? How would it affect their performance, et cetera?