How do you set ROI expectations for brands that hire you as an influencer, especially when brand building is so hard to measure?

Yes, well, Rocio, thank you so much.

And yes, Jess introduced us.

It was great to meet you in person and do our little book selfie.

So that was fun.

So your question is around ROI for the brands that I work with.

I think just briefly, I'll explain to your audience what I do for a living is I run a company called Dedicated, right? Which is essentially a media partner for clients that are in a data analytics and AI space.

I mean, I'm a business-oriented creator, and I've been approached by some companies, but I just wonder, as an agency, in the middle, how do you find these creators? How do they bubble up on your radar, and then you connect them with these brands?