So before we get into all of this and the new campaign and all, what made you go from CPG to healthcare? Like, why did you make that move?

Sure.

I think from a, from my perspective, it was really a learning journey.

I had a great experience at Georgia-Pacific.

To your point, I was there almost 10 years.

I was on the agency side before that for 10 years, also working in retail and a little bit in CPG.

Um, and so I was just thinking about what's next in my career, and what's the learning journey gonna be so I can continue to grow my skillset.

What are your thoughts on that?