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Kate Korngold

Oct 13, 2026

LaurenHOST
4:32
Um, so where did the idea to start this business come from?
4:36
Yeah.
4:36
So since I've been playing golf since I was really young, um, when I became a teen, I realized that there were no golf clothes made for teen girls.
4:44
So I would go into pro shops with my family, and my older brother could find something in the boys' section.
4:49
Even my little sister could find something in the little girls' section, but there was nothing made for girls who had grown out of the little girls' section and weren't quite ready to wear your mother's clothes.
4:58
And so sat with this problem for a while and waited for a bigger brand to come out with something, and it never happened.
5:05
And so after waiting for multiple years, my parents gave me the green light to go ahead and design my own stuff and go through the whole process of finding manufacturers and everything that goes on behind the scenes of a clothing brands.

14 MINS LATER

LaurenHOST
19:23
And so how did you all kind of view marketing in the beginning? Did you kind of only think you might be in pro shops? Or, you know, what did that sort of look like, and then ultimately, how has your marketing strategy shifted?

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