And how do you do that? How have you intentionally created a workload that can be contained within that amount?

It's a good question.

It's one of those things where you're like, I don't know.

I just do it.

Let me think about this.

I will say I, you know, you said you're kind of naturally a night owl.

And I always joke when people ask that I'm like, I'm not a night owl or, or an early bird.

and how do you make sure that your name comes up is it just you just do the long game creating long form content and having videos and podcasts that are trustworthy enough for ai to be able to find

So Kate, before we get started, can you tell the good audience just a little bit more about you and how you help people?

Yes.

[laughs] I love it when you said, "My special friend." I am Destiny's special friend, Kate Kordsmeier.

I'm the founder of Success with Soul.

We help coaches, course creators, digital product sellers build high-profit, low-maintenance businesses without social media.

And I'm really excited for this conversation today because me and team have a tumultuous relationship.

I have been on the solopreneur side, I've been on the side where I've had five W2 employees in my business and a $35,000 a month payroll that absolutely crushed me with the pressure.

You gotta have a thick skin as an entrepreneur, and with the volume that we're dealing with, just know that you're gonna get some things that pop up that are probably gonna make you angry or sad or whatever your reaction's gonna be, and you kinda just gotta let it go.

And that is generally how our funnel is set up there.

It's so smart, and you are-- have got this down to such a science now.

One thing, I just had this thought for anybody who is listening and is still struggling to connect the dots.

It's basically your free summit is a, is your lead magnet, and the VIP pass is the tripwire on the lead magnet.

And then you've got a funnel set up on the end of it.

So it's not actually that different of a strategy than most people are probably used to.

It's just that the summit is the lead magnet, and then that's much more than just delivering a PDF to somebody.

I need to make everything about the speakers and the audience and, and that's another reason why we put so much emphasis on the speakers, because this is really about them and what they're bringing to the table and to the attendees.

And that's that was my kind of remembrance of how

everything came together.

Yeah, same.

And I think what's serendipitous about it, too, like I just thought response as you said that is that it wasn't like we were months apart.

We were both in the exact same month trying to build the exact same thing.

We just didn't happen to know each other well enough to ask the other to be in it.

So thank goodness for death saying, wait a second.

you?

Name like all the types of forms that this process sits behind.

Okay.

So I have, and I'm just, oh, I can't.

Okay.

I have a couple things to share and we can get into whatever we need to, but I want to share.

So this is I call them like invisible funnels or feedback loops.

And so I always have intake forms and exit surveys on all of my not one time one off payment things.

OK, well, let's talk about