So I've got to ask you, first of all, how on earth did you end up looking at this particular subject, becoming a specialist in this? What's your background and what's led you here?

So I've been in the hair industry now for coming up 30 years, which is quite scary to kind of say that, but I started very young.

Clearly.

Yeah.

And I love hair and I've always been really interested in hair.

As soon as I got a little bit of experience, I started doing my educators awards.

I started wanting to teach and assess the trainees in the salon and share my knowledge and kind of help them.

But what other factors are there?