So why did you decide to become an entrepreneur?

Well, it kind of chose me, really.

I was very honored to be mentored by a lady called Damonita Roddick, who was the founder of something called The Body Shop, which is an incredible international brand in beauty.

And she was a rock star entrepreneur.

really had a very different way of looking about things in terms of how you could be profitable, but also purposeful.

And she did so much work for communities and her supply chain was built on helping communities to build themselves when it came to that.

And her words, her wisdom really stuck with me.

How challenging was it implementing that type of mindset into those enterprise level customers?

Tell us about that.

I was quite reticent to write the book, just like I was with the podcast.

I'd love some advice with you.

I did a very separate podcast, Rock and Roll Business, which I'm very proud of.

Oh, that sounds cool.

That links back into my music career.

But I haven't yet done that one because I think it does become a bit of the cliche, doesn't it? I've written the book and everything else.

Nicely done.

Try, try

...machines where you have immediate sorting of an item.

So perhaps it's a charity organization with donations, perhaps it's actually an organization that's set up built on recommerce.

These machine conveyor belts can analyze a product within milliseconds, work out its value, any fault, selling challenges.

Is that best going to a recycling? Is that best going to a repair, or is that best going to resale? That type of technology, speed and efficiency is all about making it what I call lean.

So lean transactions means that things can get through quicker and become more affordable.

So that's just the tip of the iceberg, and I think we've just seen so much work with the likes of eBay, where they're trying to support and help organizations to be startups, to be smaller businesses in this, in this world, uh, and make it affordable for them to do so.

Mm