They, uh, they need their communities, and anything that challenges them and isolates them from that, uh, we're gonna have a hard time convincing them of that.

That's right.

I think the s- the science terminology here is, like, ingroups and outgroups, right? So how do we make sure that we can establish some kind of shared identity at even the smallest, you know, sense of commonality, whether it's, like, a superordinate identity, like we're both moms, or we're both veterans, or we're both teachers, or...

Doesn't have to be, like, race or gender or ethnicity or any of those things, although those things are also ingroups.

Um, but finding some way to, like, bring people's shoulders down and, like, take the earmuffs off, one key way to do that is to appeal to a sense of shared humanity.

Um, and, uh, even then, I would go one step further and say, like, it doesn't even need to, we don't even need to make it that complicated.

Like, if you think of any conflict you've ever had with another person, how many times have you been successful in persuading them to share your point of view by arguing with them? Like, probably never, right?

I, I can already see some parallels, especially to public narrative, but, um, you know, uh, w- how, how does it work together or, you know, or differently?