So can you share with me very quickly or in a nutshell, what is the biggest benefit of being a big deal on social media or having the right people follow you on social media?

Yeah.

So I still like, for instance, I've had a couple of people come to me recently, clients recently, and everybody knows that they should be active on social.

But then they're not like a lot of us, even though I work on social media, you know, I understand the downsides of it.

And I'm not all I don't always want to be there myself, either.

Right.

And so what happens is that what I think happens is that like the biggest benefit or the biggest reason is like it's one of the main ways or if not the the main and only only way to really reach people.

Yeah.