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Kat Tooley

Kat Tooley

Katherine "Kat" Tooley, VP of Global Events and Experiential Marketing at HubSpot and the architect behind rebranding the INBOUND conference as UNBOUND.

Jun 19, 2026

The HubHeroes Podcast

The HubHeroes Podcast

INBOUND to UNBOUND 2026 The Origin Story with Kat Tooley

Jun 19 · 45m

GeorgeHOST
4:02
Yeah, I've been wanting to know this.
Kat Tooley
Kat TooleyGUEST
4:04
It was actually, it was several years in the making.
Kat Tooley
Kat TooleyGUEST
4:08
Like we love to go fast at HubSpot and make really big, bold decisions and bets.
Kat Tooley
Kat TooleyGUEST
4:15
And this was one, I think we started making the decision very early, but then timing just had to be exactly right.
Kat Tooley
Kat TooleyGUEST
4:25
And I think it was around, I'm going to get the dates wrong.
Kat Tooley
Kat TooleyGUEST
4:29
I want to say it was around three years ago, 2024.
Kat Tooley
Kat TooleyGUEST
4:31
Wow.
GeorgeHOST
8:12
Anyway, so how did it stick along the way?

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