... how are you measuring that impact? Like what, what would you say your biggest impact has been on the charity partners that you work with?

with?Yeah.

Um, so one of the things that really drives us, um, is knowing that if we are strategic and if we research a little bit about where we give, our ability to have significant impact is, is massively increased.

Like, this is a [chuckles] a very, I ca- I don't know, electrician nerdy way to look at it, but we really get into the maths of how we give.

Um, there are these really, um, uh, amazing researchers out there who will spend a lot of time looking, deep diving on charity interventions and working out where, um, a, a donation can sometimes go literally 100 times further than it would if, um, uh, it went to a different kind of intervention.

So when we are giving our money away, we're really kind of deliberate about where it goes.

So it means that we've ended up, um, supporting a pretty diverse array of, of charity causes.

... how important has that been?