Kasey Brown
Kasey Brown is a LinkedIn growth strategist and CEO + Founder of As You Are (previously founder of Digital Kairos), an Atlanta-based agency helping founders and executives build organic LinkedIn content systems; a Forbes 30 Under 30 honoree.
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APPEARANCES
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PODCASTS
Jul 16, 2026
Michael StelznerHOST
How many words on average do we have before that See More or whatever shows up? I mean, like, talk to us a little bit about how we can do that hook and make that work with that graphic.
Kasey BrownGUEST
So you have about three lines, right? I like to use line breaks, so that takes away one of my lines.
Kasey BrownGUEST
So you have around like two lines or two sentences per se, right? And again, our main job with these two words, or excuse me, these two sentences and the photo, is actually to obviously, yes, get somebody to stop.
Kasey BrownGUEST
Like, then that's my next job, right? So first job, and we really leverage the photo to get them to stop or the graphic to get them to stop, and then along with that text and the pairing of the photo, I want to get them to click See More.
Kasey BrownGUEST
Now, how do I do this? Within the, the text part and a l- a little bit of the, the photo, I want to have the reader feeling one of the five C's.
18 MINS LATER