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Karuna Scheinfeld

Jun 20, 2026

11:12
Mm-hmm.
11:13
So then at a certain point, it's like, okay, well, if we're gonna make something, what's worth making, right? Like, and w- with clothes, we both love clothes, and we've both been wearing them for a long time and making them for a long time.
11:28
Mae's been styling for a really long time.
11:31
I've been in d- the factories, right? So, like, we're coming with all of those perspectives and, and we're coming at a time when a lot of what brands were, were asking what was happening in my work life day to day was analytics, analytics, analytics.
11:49
What does the customer want? And in a way, that made us feel even more strongly that this is our point of view.
11:55
What, what we're presenting is the intersection of the things that we love, the things that we wanna make, the things that we wanna put into the world.
12:02
And if I did it alone, it would be different, and if Mae did it alone, it would be different.

10 MINS LATER

22:31
Mm

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