So, so valuable.

And I think people also feel like when they're on social, they're like throwing all this stuff out.

The reason why I'm saying like, don't stop that and just lean fully into this more like this pull methodology is because some things that you share will resonate.

Those looky loos, I call them, or they're like, you know, like looking around.

Because I've gotten like large speaking contracting teaching gigs to train like people.

And had I not shared a video of myself on LinkedIn sharing a tip or whatever, that person would have never found me.

They would have never gotten like a little taste of my like Jack Russell Terrier energy.

Yes.

Um, in your own words, how has that evolution happened? Like you're working now with primarily authors, but you've had this, this whole background in marketing at large, um, How do you feel like that's like, how have you seen that happen? And how are you seeing that really benefit your authors?

I think what's really interesting is I have worked with authors in my agency and I would say like that was my first, my first kind of, client base were authors in the done for you accidentally.

Yep.

I, when I started my business, I went and I decided this is what I'm doing full time.

I quit my full-time job.

I was like, which was also in social media.

And I was like, I'm doing this full time.

like? What does the cadence look like?