... you know, like, there's so many different things out there.

Yeah.

So clean is important, but clean is about using better ingredients and what these products are removing.

So we used to use all these ingredients that were fillers, that were preservatives, and now the clean movement is removing that so that we have healthier products, and that's good.

Clinical is about results, so those come with usually clinical tests, proven results, and about, you know, performance, and that's good as well.

The space that we are filling is, I would say, clean science, um, clean cellular, you know, science, and that is about supporting the cellular processes.

So the biology is how our body functions, how our cells function.

Yeah.