Yeah.

And being the nerd that I am and the curious person, I'm starting to, trying to dig in and understand how have we gotten to this place? How da, da, da? And I was like, "This is way too complicated for me.

Like, I don't understand enough." And I started working with more and more sort of esoteric publications, and then I hit this wall where I was like, "I need to go back to school so I can be a better reporter." That's when I ended up at SOAS.

But the whole time I was just trying to figure out what are the systems that are sort of enabling this insane level of pollution, that the only way that it could be stopped is for money to be yanked away? Like, surely there has to be some other way around this.

So that's kind of how it started, was it was a total accident.

I mean, I was into, like, way more frivolous stuff than that before.

Mm.

I, when I was entering this, like, pundit, expert, policy type space, I spent a lot of time looking at these talking heads, figuring out, how do I become a talking head? How do I get on the Forbes 30 Under 30? How do I do all these things? And I felt horrible when I couldn't achieve it, when I would get...