So what's, what do you think are some of the biggest mistakes professionals make on LinkedIn? What kind of content can actually turn LinkedIn visibility into meaningful business opportunities?

So here's the thing, content on LinkedIn is important and you know, people that study this stuff that study algorithms and all that stuff, what's been consistent about the LinkedIn algorithm for the last few years, if not decade, is that you don't need a ton of content on LinkedIn.

You don't need to post three times a day.

Three times a week is plenty.

However, if you want to get your profile in front of more people, the best strategy is to stop worrying about the content.

Yes, post the content, but really focus on the engagement.

Focus on conversations.

How did this towards influence the way you help people?

Yeah.

That being said, there's some historical trends that we've seen that we can talk about, but here's what hasn't changed on LinkedIn.

And I, so I don't worry about any of that stuff 'cause what's, what hasn't changed on LinkedIn, it is still the number one virtual networking hub on the planet.

And right now, in this current marketing world, we're recording this, it's the middle of 2026, marketing has shifted quite a bit, I think, post-pandemic, and just in general, I don't know, I don't know, I can't even begin to speculate as to why, but things have shifted.

Trust has shifted.

And people, it's, people are investing money with people they, they know and trust, and you can build that on LinkedIn.

So no matter what the algorithm says, no matter how many people see your posts, that hasn't changed.

Yeah.