What would you say is the one thing that you focus on for growth? Like what's that one metric that you're looking at to say, are we really growing? Are we getting the right consumers and getting them the right way?

At the end of the day, I can only look at our numbers.

And so for me, growth is directly tied to revenue.

And it's not necessarily about how many followers you have.

It is about how many people you reach and how they're engaging and what they're saying.

And are you touching people? Are you impacting them? And you know you're impacting them if your revenue is growing because that means they're coming and they're enjoying.

So we also look at repeat.

Is there a woman in the industry that you admire that you feel like is really a trailblazer?

Some of us don't have children or, you know, if you don't know what slime is, maybe do you want to describe a little bit about what this phenomenon is?

Sure.

I mean, it's scientifically known as a non-Newtonian fluid because it's neither a liquid nor a solid and it doesn't follow Newton's laws.

And it is a stretchy, gummy-like substance that kids love to squeeze and stretch and pull and fold and pop.

And it's nothing like the slime we grew up with, which was just very jiggly and slippery.

This slime performs and it is full of hashtag satisfying.

And when you really dig into the culture of slime...

What about you, Karen? What lesson did you take from building digital brand architects into this? What was the most important business building lesson you brought into this?