Has there been a lot of growth in the last year, for example?

The readership figures have gone up every year for the last couple of years.

They went up like 10%.

But most recently, the last financial year, it went up 23%, which, yeah, that is quite astounding, bearing in mind the current media landscape, particularly for legacy media, which is, although we have a big digital platform, the core of our brand is the print magazine.

We're a niche magazine, I guess.

But I think that a lot of the issues we cover, you know, a lot of the environmental issues, a lot of the people, I think they trust us is what I'm trying to say, I guess.

And they know when they read the magazine that they won't get like any kind of fake news or any kind of drummed up, you know, hyperbole or they'll get a story they can trust.

And I have a curiosity, a silly question, but what's your favourite Australian animal?