Kareem, what about you? Yeah,

I'll take that one.

Yeah.

I mean, since we started the company, we've been kind of dancing around with a lot of different kind of quick taglines that are punchy, that really describe the kind of wacky nature of the triumvirate that we built between the three personalities.

Just touching on what you mentioned, Kevin, between the three of us.

And I mean, through the journey of starting a startup with a friend and a brother and mixing kind of business and family with all these relationships, it's been a struggle.

And we've had our parts where we've disagreed on things, where one person wanted to go one direction and another direction.

I'm sorry, Kareem, keep going.